Client

City of Cambridge

Deliverables

Digital Strategy, UX & UI, Design, Development

Find It Cambridge - a one-stop-shop website for those who live, work, and play here

Together with Adapt USA, we would like to introduce our latest project - Find it Cambridge - an online resource that helps you easily find the activities, services, and resources you are looking for in this amazing city of Cambridge, Massachusetts, in the USA. This partnership shows the strength of our international collaboration, working together on projects that benefit communities around the world. Being part of a global group, we enjoy creating projects together that help local communities and connect us globally.

The Challenge

The existing site needed a complete rebranding, as its design had become outdated and failed to meet modern UX/UI standards. The content categorization and architecture were confusing, making navigation difficult for users.

To enhance the user experience, we needed to implement improved filtering options—more precise, multi-step, and intuitive. Additionally, we aimed to address the high bounce rate and improve accessibility to ensure the site was user-friendly for all.

Our overarching goal was to create a more intuitive and user-friendly platform, simplifying the process for visitors to find resources, activities, and events in Cambridge.

The Process

01
Discovery and Planning
We began with a thorough UX/UI discovery phase, developing wireframes and strategies for content architecture and categorization. This foundational work set the stage for refining the site's functionalities and moving into the final design and development phase.
02
Testing and Feedback
Upon completing development, the client organized extensive user testing, which included A/B testing, surveys, and interviews. This feedback was instrumental, revealing that the updated version featured a clearer taxonomy and was preferred by users.
03
Integration and Upgrade
In the final stages, we integrated dynamic taxonomy mapping with the Library site to import event data and managed an upgrade to Drupal 10, which presented some challenges for certain modules. Nevertheless, we navigated these challenges effectively.

Tech Stack

Drupal 10

PHP Framework

Back-end

Custom Theme

Custom Frontend

Front-end

Solr

Search Engine

Product lists, Filters, Search

The Result

In May 2024, we successfully launched the redesigned Find It Cambridge site. Despite a few hurdles, we met all our objectives and delivered a streamlined, user-friendly platform. The feedback from the City of Cambridge was overwhelmingly positive.

You can visit the website here.

“Thank you all so much for your amazing work. It was really exciting to share the new site with the Family Policy Council last night. Everyone was very impressed.”

Find It Cambridge team

Whats next?

Looking forward, we have a range of enhancements lined up, including refactoring the keyword search, further improving our filter UX/UI, introducing an FAQ page, and implementing social media and other interactive blocks. These additions will continue to enhance the user experience and maintain Find It Cambridge as the go-to resource for the city.