Get an ecommerce accessibility review
Most Danish ecommerce sites are not accessibility compliant. That's bad news for people with disabilities and bad for business. Scroll down to find out why this is very important to you as a Marketing and Ecommerce Manager.
Accessibility is key
If your ecommerce store is not web accessibility compliant, you might run into some problems.
First of all, you are losing revenue. Plain and simple. You are (most likely) underestimating the share of your customers and potential customers that are suffering from some sort of temporary or permanent disability that makes it challenging for them to browse or purchase in your web store. Unless it is optimized for accessibility, of course.This can be anything from meaningful HTML markup and heading hierarchy, contrast ratios and accounting for colorblindness to consistent forms, labels and error messages. Basically lots of small details play a part in the overall accessibility experience.
Secondly, it will soon be required by law! In their accessibility directive, The EU specifically highlights the importance of accessibility within ecommerce and has set the date for compliance for private companies for June, 2025. This makes sense, as optimized accessibility provides equality in access to digital services no matter if you have a disability or not. On many large ecommerce sites it is still not possible for people with visual impairment to complete an order.
Result and output
Our e-commerce accessibility audit contains two deliverables.
Report: A detailed report of findings and proposed solutions for making your e-commerce business accessible to all users.
Workshop: A facilitated workshop where we help your team or organisation prioritise solutions efforts.
Let's help you fix it!
Let Adapt help you kickstart your accessibility optimisation with a simple audit and action plan ready for implementation. Check out our audit framework and get in touch if you want our brilliant UX-people and frontend designers to analyse your ecommerce site for accessibility wins ripe for picking.