client
deliverables
The ultimate r8Dio experience
Building a loyal fan base and sustaining a years-long journey of launching and growing the r8Dio station is no easy task—yet entirely achievable for r8Dio.
Creating a seamless app with user-centric features and an intuitive navigation system is a whole other beast—one they wouldn't want to tame alone. So, in the spring of 2024, r8Dio turned to Adapt with the opportunity to upgrade, develop, and launch the new and improved r8Dio 3.0 app.
From glitch to great
r8Dio found themselves in a bind, having a world-class radio station with premium content, but without a world-class app to serve it on. The old app was plagued with technical issues, leading to user frustration and a listening experience that fell short of the high standards r8Dio’s loyal audience had come to expect.
r8Dio learned about us through an endorsement from Andel Energi, for whom we developed an app that achieved over one million downloads—an achievement that set the benchmark for our collaboration with the radio station.
Designed for loyalty
The deep connection between r8Dio and their listeners is a unique asset—and strengthening this bond was a key priority. To engage loyal listeners while attracting new fans, we designed user-centric features that enhance interaction, foster long-term loyalty, and build lasting user habits. The result is a more immersive and seamless listening experience that sets r8Dio apart from competitors and strengthens the community at its core.
r8Dio offers free access to the first episode of all +65 shows and “Undskyld vi roder” episodes one week after release. Subscribers, however, get full access, live broadcasts, and early access to new content.
Built on real-time feedback
As is normal practice in Adapt, we always rely on user feedback to improve our solutions. A game-changer for the app was enabling direct communication with users via the “Venner af r8Dio” Facebook group, App Store comments, and in-app notifications. These channels provided valuable insights—like a suggestion to change “Restore purchase” to “Restore purchase via Apple Pay,” which instantly improved usability. This ongoing dialogue allowed for quick fixes and continuous optimization.
Smarter, faster, more native
The new r8Dio app marks a major leap in performance, user experience, and technical architecture. By transitioning from React Native to a fully native build, we’ve delivered a seamless experience across iOS and Android—embracing the strengths of both platforms.
We've combined native development with cross-platform efficiency by using Kotlin Multiplatform (KMP) to share business logic, data models, and network calls across iOS and Android—while keeping the UI fully native for optimal performance. This approach ensures a consistent experience across platforms while retaining full access to features like audio and in-app payments.
The main play button adapts based on membership, login status, and listening progress. If access isn’t allowed, a ‘Log In’ button appears to prompt sign-up.
Optimized audio playback on Android
One of the biggest challenges with Android apps running in the background is system-imposed limitations. The previous app attempted to keep playback alive by requesting users to disable battery optimizations—an unreliable solution due to strict power management rules.
In the new app, we’ve implemented a dedicated background service that runs independently of the main app. This ensures continuous audio playback even if the app itself is closed—following Google’s best practices for background audio.
“With r8Dio, we’ve created something unique rooted in world building and story telling, and it is important for us, that our followers get an experience that is the best possible on all platform. The app captures that essence - and performs really well.”Clara Mai Kunstmann, CEO r8Dio
A launch to remember
As it is with r8Dio, nothing is done half-measure. That became evident at the "groundbreaking" app-launch event in early November, dubbed r8Dio 3.0. The launch marked the beginning of a new app chapter for r8Dio and their loyal listeners. Our very own Creative Lead at Adapt, Jeff Kristiansen, went on stage and delivered a memorable app speech, showcasing the ambition and craftsmanship poured into every detail.
r8Dio is a bold, community-driven radio universe—now translated into an immersive app experience that brings raw storytelling and humor closer to every listener.
3.0 marks a new era
The launch of r8Dio 3.0 marks a new era for the station and its dedicated fan base. With a seamless, intuitive design and optimized listening experience, the app delivers on its promise of maximum immersion. By prioritizing user feedback, refining performance, and embracing a native approach, r8Dio had successfully transformed their digital presence.
IMPACT
Get in touch
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Niels Kristian Christensen
Business Development Director