55°N 12°E

client

GSV

deliverables

Strategy, UX, Design, App development, Web development

From rental to service business - powered by digital

Digitalization is not an unfamiliar term for Denmark’s leading equipment rental company for building and construction. In fact, GSV has been on a digital transformation journey for many years, with the goal of making an otherwise dusty and polluting construction industry much more environmentally friendly and efficient.

gsv worker close up

GSV is working towards becoming more sustainable and digitized, with a continued focus on people.

gsv logo

An innovative partner

GSV is the leading equipment rental company in Denmark with equipment and material for all types of building and construction tasks. They supply tools and equipment, from small-job hand tools to large machines that can build highways, bridges and transportation lines.

GSV has departments country-wide and deliver their equipment to your doorstep at home or at the building site. There are 539  employees hired in GSV to date.

workers on site

Business leader with eyes fixed forward

Busy years, good earnings and better results. GSV has kept digging with impressive results, however, with their ambition to become Denmark’s leading actor in the transition to a more efficient and emission-free construction industry, change had to happen.

Change powered by digital. We initiated a strategy and analysis phase to pave the way forward for GSV’s digital transformation.

big crane

Idling machines is a challenge in construction. In the Customer Portal, customers can set utilization goals to optimize their operation. That's better for business and the environment.

utilization example
We have digitized the rental business so that construction sites can work more efficiently. The digital tools mean fewer rental days and higher efficiency on construction sites, and this is both good for the climate and business.
Dan O. Vorsholt, CEO, GSV
gsv worker back

Construction site powered by the internet

Initial part of the roadmap was to design and develop an app with the aim of solving the biggest pain points: managing machines and equipment whilst on the construction site, The app functions as  the workers’ personal service tool, giving them the possibility to rent, return, report errors and scan to expedite handling on site.

Whilst having the same functionalities included, the web dashboard adds various functionality layers to ease and increase efficiency in the management of project economy, rental agreement, user administration, and a newly added CO2 emission feature.

app screen gsv

The app is a central platform for customers' daily work. A signature feature is the ability to scan a specific machine as an alternative to search, this to expedite handling on site.

gsv platform lift
two gsv workers
gsv machine logos

Reducing emissions, by choice

An increase in demand from customers desiring more sustainable choices in their work combined with new EU regulations for thorough CO2 emission reporting played well to GSVs ambition to become a leading actor in the transition to a more emission-free construction industry in Denmark. Their answer is the CO2 Dashboard.

It’s an  extensive dashboard that supports construction managers and ESG consultants in monitoring, reporting, and reducing emissions. The CO2 Dashboard helps to keep an eye on one's CO2 emissions and assists in identifying areas where they can be reduced. To benefit people and the planet.

The CO2 Dashboard main page
choose low-emission equipment
low-emission logo
working smarter, not harder

By setting a CO2 budget for a given project, customers now have the ability to track progress in CO2 spending and make active decisions that will make them keep the budget.

Monitor your CO2 emission

Service automation for subcontractors

Research revealed that there were many manual processes associated with orders where GSV used subcontractors. It also meant significantly lower earnings on this part of revenue. Based on this we designed and developed The Rental Portal.

Here, subcontractors are able to make products available to GSV themselves, adding a layer of automation and thus removing the cost and time of manual processing. The Rental Portal has become an integral part of GSV's business today.

rental inquiries
washing hall

Realizing the true SaaS potential

A successful digital transformation journey requires continuous close dialogue with customers for input and feedback on the services and solutions offered in order to optimize and deliver the required quality. From dialogue, it actually became evident that many companies could benefit from GSV's 100 years of expertise in handling equipment.

But how do you do that? Basically by turning GSV inside out, digitally. We developed the Customer Portal - a digital platform that GSV today offers as a SaaS platform. Customers' equipment fleet can now be completely digitised and managed with access to all the functions, services and analytics that GSV themselves have refined over many years.

customer portal service list
products gsv

The Customer Portal handles everything from enquiries to service and workshop, making it an administrative powerhouse in the most positive way.

gsv workers
workshopt notes

Maintenance and service documentation is easy to follow, safely archived and saves time when a machine moves on.

truck tires gsv

Agile, flexible and modular

Developing such a complex service platform requires a high level of maintenance and constant improvement. To make this process as smooth as possible, a modular and agile approach to development was a decisive decision.

The technical architecture handles numerous self-service front-ends and apps, with the users today expecting a low to no downtime. This is how part of the technical landscape looks like:

TECH STACK

Dart (Flutter)
iOS/Android
App
PHP (Lavarel)
Backend
Webservice
PHP (Wordpress + WooCommerce)
CMS
Website
React w. typescript
Front-end
Customer Portal
Firebase
Personalisation
Push
machine night time

The results

This collaboration is a showcase of a business critical, user-centered approach with a high level of complexity in strategy, UX, design and development.

The results have been staggering and with a client with sky high digitalambitions and the will to experiment, we are excited for the years to come.

KEY NUMBERS

Overall machine idle time reduced by
Operation
8%
GSV yearly revenue increase
Business
8 million

PROJECT AWARDED

AEC Hackaton Tech Awards 2024
Most Sustainable Tech
2024
Danish Digital Awards
Nominated in category: Digital Value Proposition
2023
Danish Digital Awards
Nominated in category: Innovative Use of Technology
2024

Get in touch

If you want to learn more about what we do, don't be shy to reach out

Kresten Wiingaard

Kresten Wiingaard

Managing Director