client
deliverables
From rental to service business - powered by digital
Digitalization is not an unfamiliar term for Denmark’s leading equipment rental company for building and construction. In fact, GSV has been on a digital transformation journey for many years, with the goal of making an otherwise dusty and polluting construction industry much more environmentally friendly and efficient.
GSV is working towards becoming more sustainable and digitized, with a continued focus on people.
An innovative partner
GSV is the leading equipment rental company in Denmark with equipment and material for all types of building and construction tasks. They supply tools and equipment, from small-job hand tools to large machines that can build highways, bridges and transportation lines.
GSV has departments country-wide and deliver their equipment to your doorstep at home or at the building site. There are 539 employees hired in GSV to date.
Business leader with eyes fixed forward
Busy years, good earnings and better results. GSV has kept digging with impressive results, however, with their ambition to become Denmark’s leading actor in the transition to a more efficient and emission-free construction industry, change had to happen.
Change powered by digital. We initiated a strategy and analysis phase to pave the way forward for GSV’s digital transformation.
Idling machines is a challenge in construction. In the Customer Portal, customers can set utilization goals to optimize their operation. That's better for business and the environment.
“We have digitized the rental business so that construction sites can work more efficiently. The digital tools mean fewer rental days and higher efficiency on construction sites, and this is both good for the climate and business.”Dan O. Vorsholt, CEO, GSV
Construction site powered by the internet
Initial part of the roadmap was to design and develop an app with the aim of solving the biggest pain points: managing machines and equipment whilst on the construction site, The app functions as the workers’ personal service tool, giving them the possibility to rent, return, report errors and scan to expedite handling on site.
Whilst having the same functionalities included, the web dashboard adds various functionality layers to ease and increase efficiency in the management of project economy, rental agreement, user administration, and a newly added CO2 emission feature.
The app is a central platform for customers' daily work. A signature feature is the ability to scan a specific machine as an alternative to search, this to expedite handling on site.
Reducing emissions, by choice
An increase in demand from customers desiring more sustainable choices in their work combined with new EU regulations for thorough CO2 emission reporting played well to GSVs ambition to become a leading actor in the transition to a more emission-free construction industry in Denmark. Their answer is the CO2 Dashboard.
It’s an extensive dashboard that supports construction managers and ESG consultants in monitoring, reporting, and reducing emissions. The CO2 Dashboard helps to keep an eye on one's CO2 emissions and assists in identifying areas where they can be reduced. To benefit people and the planet.
By setting a CO2 budget for a given project, customers now have the ability to track progress in CO2 spending and make active decisions that will make them keep the budget.
Service automation for subcontractors
Research revealed that there were many manual processes associated with orders where GSV used subcontractors. It also meant significantly lower earnings on this part of revenue. Based on this we designed and developed The Rental Portal.
Here, subcontractors are able to make products available to GSV themselves, adding a layer of automation and thus removing the cost and time of manual processing. The Rental Portal has become an integral part of GSV's business today.
Realizing the true SaaS potential
A successful digital transformation journey requires continuous close dialogue with customers for input and feedback on the services and solutions offered in order to optimize and deliver the required quality. From dialogue, it actually became evident that many companies could benefit from GSV's 100 years of expertise in handling equipment.
But how do you do that? Basically by turning GSV inside out, digitally. We developed the Customer Portal - a digital platform that GSV today offers as a SaaS platform. Customers' equipment fleet can now be completely digitised and managed with access to all the functions, services and analytics that GSV themselves have refined over many years.
The Customer Portal handles everything from enquiries to service and workshop, making it an administrative powerhouse in the most positive way.
Maintenance and service documentation is easy to follow, safely archived and saves time when a machine moves on.
Agile, flexible and modular
Developing such a complex service platform requires a high level of maintenance and constant improvement. To make this process as smooth as possible, a modular and agile approach to development was a decisive decision.
The technical architecture handles numerous self-service front-ends and apps, with the users today expecting a low to no downtime. This is how part of the technical landscape looks like:
TECH STACK
The results
This collaboration is a showcase of a business critical, user-centered approach with a high level of complexity in strategy, UX, design and development.
The results have been staggering and with a client with sky high digitalambitions and the will to experiment, we are excited for the years to come.
KEY NUMBERS
PROJECT AWARDED
Get in touch
If you want to learn more about what we do, don't be shy to reach out
Kresten Wiingaard
Managing Director