Strategic SEO – Search engine optimization done right
Organic search engine optimization is all about lifting rankings, traffic, and revenue from high-value keywords and phrases. Our entry point for SEO is to understand your business and its competitive environment. Based on that we lay down a strategy to move you forward in the ever-changing search engines.
What do you get from working on SEO with Adapt?
SEO analysis & tools
Before we decide on a strategy, moving forward, we have to understand how the current website is performing. We conduct a code, content, and link review and map how you are doing through well-tested frameworks and SEO tools. We have a mobile first approach to SEO and we believe mobile will completely change the landscape for driving traffic within the next years.
Your new website is almost ready for launch, the hardest part is over. Now you need to shift focus from design and programming to SEO and website rankings - how do you avoid throwing all your carefully implemented SEO work overboard? Our tools and methods allow you to get the best possible starting point for search engines, by taking care of redirects, URL structure, links and tracking up front.
Optimization and reporting
Continuous search engine optimization is the way forward to lift rankings and revenue from search engines. A collaboration with Adapt means we share all data with you and setup the reporting you need to keep your business on track and foresee upcoming problems and needed SEO changes.
What to expect from SEO when launching a new site?
Experience suggests a URL restructure can lead to both temporary and permanently lost rankings. The temporary drops in ranking are often attributed to Search Engines re-indexing and re-crawling your site. However, with a solid 301-redirect process in place, downtimes can be mitigated or reduced to 2-4 weeks. Furthermore, with the optimizations especially focused on mobile SEO we have seen several sites with increased rankings straight after a relaunch.
SEO in numbers
Google receives over 63,000 searches per second on any given day
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
Already In 2014 mobile traffic surpassed desktop traffic.
Clients we have done SEO for
Contact me to learn how we can help you with strategic SEO.
Senior SEO & Analytics Consultant