A/B Testing / Split Test
With an in-depth understanding of user behavior, we can point to general trends for how users see and interact with your website. But, since people are different, each solution will need different optimizations measures, and this is where A/B testing and split tests can ensure that each change on your website will have a positive impact on your users.
With A/B testing tools like Google Optimize and VWO, we can continuously optimize the conversion rate through carefully planned experiments. And as each A/B test can be tracked, you will always be able to follow and be a step ahead, so you don’t go off in the wrong direction.