Use customer journey mapping to optimize the customer experience

How do you investigate and document your customer's' journey through customer journey mapping and optimize the entire customer experience? And how do you ensure the feeling that, ultimately, is crucial for choosing you and not your competitor. We will provide these answers in this morning brief at Adapt.

This seminar gives you answers to how you:

  • Structure data and insights about your customers
  • Get knowledge about who your customers are and how they behave
  • Optimize knowledge and create a better customer experience
  • Utilize potentials and develop a better business
  • Convert insights into strategy

Who does the seminar address?

The seminar is for CMOs, CEM and CRM managers and marketing managers who wish to increase the impact of their marketing activities.

Time and place

Wednesday, January 24, 2018 at 08:30 to 10:30 at Adapt A / S, Langebrogade 6E, 2nd floor, 1411 Copenhagen K.


08.30-09.00Register & light breakfast


Welcome, Kresten Wiingaard, CEO i Adapt

Introduction to customer journey & customer journey frameworks, Heidi Mønnike Jørgensen, UX & Digital Strategist, Adapt


Understanding the customer journey - data, examples and experiences, Klaus Jespersen Colding, Managing Director, Adapt Conversion

10.00-10.20Fra indsigter til strategi - hvordan inddrages organisationen? ved Heidi Mønnike Jørgensen, UX & Digital Strategist, Adapt