Adapt x Google: Mobile Experience & Performance seminar
Traffic is increasingly coming to the mobile devices, and the users' expectations of the mobile experience are higher than ever. Does that present new challenges? Of course, but it also presents new opportunities. We’ll review a number of technologies that can help solve this challenge, and we establish, once and for all, that it’s possible to convert the mobile consumers. And then we'll look at how to get started.
What do you get out of it?
This morning seminar, held by Google and Adapt, will provide you with insight into the following:
- Latest mobile numbers and trends
- New technologies that can help solve the challenges on the phone
- How do you get the users on your mobile to convert?
- How do you handle the complex shopping trip across devices?
- How do you create realistic, useful and relevant KPIs on your mobile
- A general guide for optimizing the mobile user experience
Who does the seminar address?
The seminar is aimed at CMOs, CEM and CRM managers, digital and ecommerce managers, as well as marketing managers who want to focus on mobile conversion. Our free seminars are aimed at new and existing clients. We, therefore, reserve the right to refuse others.
Time and place
Wednesday, April 10, 2019, at 08.30-11.00 at Heimat Studio, LYNfabrikken, Vestergade 49B, 8000 Aarhus C.
|08.30-09.00||Registration and light breakfast|
|09.00-09.10||Welcome, Martin Povlsen, Business Development Director in Adapt|
|09.10-09.30||The consumers of the future are mobile, Maja Lidén, Conversion Specialist in Google|
|09.30-09.55||The Mobile Conversion Paradox, Klaus Jespersen Colding, Director, E-business & Optimization in Adapt|
The right technology for your mobile challenges, Karen Kristine Persøe, Conversion Specialist in Google
It is a general perception that the mobile web does not meet consumer expectations. We review a number of new technologies that can help solve this challenge.
|10.30-11.00||The future consumer is mobile - how do we tackle it? Elin Linding Jørgensen, Lead UX & Digital Strategist in Adapt|