Adapt x Google: Mobile Experience & Performance seminar

Traffic is increasingly coming to the mobile devices, and the users' expectations of the mobile experience are higher than ever. Does that present new challenges? Of course, but it also presents new opportunities. We’ll review a number of technologies that can help solve this challenge, and we establish, once and for all, that it’s possible to convert the mobile consumers. And then we'll look at how to get started. This will go down in Aarhus the 10th of April 2019!


08.30-09.00   Registration and light breakfast
09.00-09.10 Welcome, Martin Povlsen, Business Development Director in Adapt
09.10-09.25 The consumers of the future are mobile, Maja Lidén, Conversion Specialist in Google
  • Mobile changes consumer behavior online.
  • What trends and trends should you be aware of to keep up with the development?
09.25-09.50 The Mobile Conversion Paradox, Klaus Jespersen Colding, Director, E-business & Optimization in Adapt
  • The purchase journey is far more complex today. Get insights on how to handle it
  • Setting up useful and relevant KPIs
09.50-10.05 Break
10.05-10.30 The right technology for your mobile challenges, Karen Kristine Persøe, Conversion Specialist in Google

It is a general perception that the mobile web does not meet consumer expectations. We review a number of new technologies that can help solve this challenge.

    10.30-11.00 The future consumer is mobile - how do we tackle it? Elin Linding Jørgensen, Lead UX & Digital Strategist in Adapt
    • From insight and strategy to execution
    • Guide and tips for you who either face a new website or optimize an existing one

    What do you get out of it?

    This morning seminar, held by Google and Adapt, will provide you with insight into the following:

    • Latest mobile numbers and trends
    • New technologies that can help solve the challenges on the phone
    • How do you get the users on your mobile to convert?
    • How do you handle the complex shopping trip across devices?
    • How do you create realistic, useful and relevant KPIs on your mobile
    • A general guide for optimizing the mobile user experience

    Who does the seminar address?

    The seminar is aimed at CMOs, CEM and CRM managers, digital and ecommerce managers, as well as marketing managers who want to focus on mobile conversion. Our free seminars are aimed at new and existing clients. We, therefore, reserve the right to refuse others. NB: The seminar is in Danish.

    Time and place

    Wednesday, April 10, 2019, at 08.30-11.00 at Heimat Studio, LYNfabrikken, Vestergade 49B, 8000 Aarhus C.