How to build user-friendly landing pages that convert
Landing pages are often an overlooked element when it comes to organizations' digital strategies. However, it is one of the most important tools if you want to make sure your users do what you want -– and have a good experience while doing it. A landing page has one purpose only: To get the visitor to perform the desired action. It can be to sign up for a newsletter, buy a product or service, fill out a questionnaire, sign up for a customer club or download some content in exchange for contact information on that person.
Psst! The seminar is in Danish
Ugh! Unfortunately, our seminar has already been held.
Weren’t you able to join? Don’t worry! We have recorded the whole thing so you can experience the talented people from Adapt and Siteimprove talk on how to create landing pages that convert! Smart, right?
What do you get from participating?
- How do I build a user-friendly landing page?
- How can I use landing pages to increase conversion rates?
- How does the understanding of the overall vision provide a framework for the work with landing pages?
- How can I use tools like Analytics, Funnels, A / B Test and Heatmaps to gain knowledge of your users' behavior and thereby increase conversion?
- Good advice on how to build a landing page and concrete case examples
Who is the seminar relevant to?
The seminar is aimed at digital editors, digital managers, webmasters, UX designers, digital designers, and for those who would like to optimize and improve their website in terms of accessibility with the help of specific tools.
Time and place
Friday, September 20, 2019, at 08.30-11.00 at Heimat Studio, LYNfabrikken, Vestergade 49, 8000 Aarhus C.
|08.30-09.00||Registration and light breakfast|
|09.00-09.10||Welcome, Mette Krath, Managing Director DK & IS, Siteimprove|
|09.10-09.30||Customer journey and conversions, Klaus Jespersen Colding, Director E-Business & Optimization, Adapt|
|09.30-10.00||How do you build the perfect landing page? Christoffer Vinther-Høj, UX Strategist, Adapt|
|10.15-10.45||How do you use Siteimprove Intelligence platform to learn about user behavior, create a better user experience and increase conversion?, Søren Laumand, Analytics Product Expert, Siteimprove|
|10.45-11.00||Final remarks and questions|