How to build user-friendly landing pages that convert

Landing pages are often an overlooked element when it comes to organizations' digital strategies. However, it is one of the most important tools if you want to make sure your users do what you want -– and have a good experience while doing it. A landing page has one purpose only: To get the visitor to perform the desired action. It can be to sign up for a newsletter, buy a product or service, fill out a questionnaire, sign up for a customer club or download some content in exchange for contact information on that person.

Psst! The seminar is in Danish

Ugh! Unfortunately, our seminar has already been held.

Weren’t you able to join? Don’t worry! We have recorded the whole thing so you can experience the talented people from Adapt and Siteimprove talk on how to create landing pages that convert! Smart, right?

What do you get from participating?

At this morning seminar, hosted by the digital agency Adapt and the software company Siteimprove, you will get answers to the following questions:

  • How do I build a user-friendly landing page?
  • How can I use landing pages to increase conversion rates?
  • How does the understanding of the overall vision provide a framework for the work with landing pages?
  • How can I use tools like Analytics, Funnels, A / B Test and Heatmaps to gain knowledge of your users' behavior and thereby increase conversion?
  • Good advice on how to build a landing page and concrete case examples

Who is the seminar relevant to?

The seminar is aimed at digital editors, digital managers, webmasters, UX designers, digital designers, and for those who would like to optimize and improve their website in terms of accessibility with the help of specific tools.

Time and place

Friday, September 20, 2019, at 08.30-11.00 at Heimat Studio, LYNfabrikken, Vestergade 49, 8000 Aarhus C.


08.30-09.00 Registration and light breakfast
09.00-09.10 Welcome, Mette Krath, Managing Director DK & IS, Siteimprove
09.10-09.30 Customer journey and conversions, Klaus Jespersen Colding, Director E-Business & Optimization, Adapt


  • The importance of the mobile use experience
  • Rethink optimization strategies
  • Which KPI's to work with when optimizing
09.30-10.00 How do you build the perfect landing page? Christoffer Vinther-Høj, UX Strategist, Adapt
  • How to build a landing page that converts
  • Case examples
  • How to gain user insights to optimize landing pages
10.00-10.15 Pause
10.15-10.45 How do you use Siteimprove Intelligence platform to learn about user behavior, create a better user experience and increase conversion?, Søren Laumand, Analytics Product Expert, Siteimprove
  • Handeling campaign data
  • A/B test
  • Heat maps
10.45-11.00 Final remarks and questions