Vitus Rejser turns to data-driven marketing

Vitus Rejser has since 1973 arranged group travel and exciting trips to social and active adults - a target group that has also entered the online world. In collaboration with Vitus Rejser, we have made an in-depth analysis of the travel company's Search Engine Advertising and performance. Together we found the most profitable travel destinations, keywords, and phrases and structured their Google Ads setup. The new strategy focuses on the use of data so that we can provide personalized communications and relevant user trips tailored to a travel-hungry audience.