By Malene Birger goes omnichannel

There’s no doubt that By Malene Birger is a heavy-weight on the Danish fashion scene. The brand was founded 15 years ago with a passionate belief that women can dress to feel strong, confident, and modern. And they have done well. Today, By Malene Birger is sold in more than 1000 shops across 42 countries worldwide.

A seamless and personalized user experience

With an ambition of communicating across different channels and still keeping a coherent marketing set-up with all activities gathered in one place, By Malene Birger and Adapt have joined forces. The new omnichannel strategy is aimed at creating seamless and personalized user experiences through multiple channels and thus increasing conversion and customer loyalty. We are looking forward to helping By Malene Birger with a more focused communication that involves activities such as social media and Google Ads combined with various UX and design tasks.