Digging out deep user insights for The Danish Business Authority

We are excited to announce that The Danish Business Authority has chosen Adapt as partner in connection with the launch of their new digital platform for innovators and entrepreneurs.

The purpose of the new digital platform is to simplify and strengthen entrepreneurs and business owners opportunities for creating growth and achieve success with their businesses. We’re going to help them with a comprehensive target group analysis and compile user portraits.

The success of the new digital platform depends on whether it fulfills the needs of its many users. This is where we come in. We will help The Danish Business Authority with segmenting their target group into subsegments so that the web portal accommodates the needs for the users the best way possible. The different target groups’ behavior and needs will be identified through questionnaire surveys, focus groups and through in-depth interviews with people from the subsegments and companies.