Adapt gets a new Managing Director – There will be a sharp focus on the customer journey

Rikke Frelle has assumed the position of Managing Director of Adapt. Since 2015, Rikke has been Creative Director but started at Adapt as Senior UX Designer & Team Lead.

About Rikke's new role, she says:

“I'm very aware of the great work that lies ahead of me. Adapt is a fantastic agency that has developed wildly in recent years. I'm very much looking forward to leading a company with so many amazing people. Our vision is users first, and my focus remains as we will continue to create solutions for our customers that support this vision."


About the future of digital agencies, Rikke says:

“Right now, what's exciting is what's happening in the industry. The customer journey has become more than just a buzzword, and companies want solutions with the user experience in focus. At the same time, many companies opt out of outdated CMSs for the benefit of new, simple, agile technology stacks focusing on mobile experiences. The digital agencies are leading the way in the digital transformation that we see in the companies, and we are going to have some amazing, exciting years ahead of us.”


About the journey from here, Rikke adds:

"Fortunately, I'm taking over at a busy time where we're landing some exciting tasks. We need to expand the team with some competent and skilled people. Maybe it's you?"