Martin Povlsen is our new Managing Director
Our former Managing Director, Rikke Frelle, has chosen to part ways with Adapt. But we have a heart beating with optimism for Adapt’s future with Martin Povlsen taking over as our new Managing Director.
A new chapter begins
As with many things in life and its natural cycle, people develop and businesses do too. Rikke and Adapt have grown up together to where we both are today. 7,5 years later, and now it’s time to turn the page and write a new chapter in our separate books.
The headline of Adapt’s new chapter is one filled with excitement. Martin Povlsen, former Business Development Director, is our new Managing Director and he is more than ready and capable of taking the helm and steer Adapt into an even brighter future. Martin is no unfamiliar face in Adapt having been part of the agency almost 10 years, leading the former Adapt Mobile unit as Managing Director before Adapt was merged into one agency. Martin has a long and successful track record and he is the natural replacement for this role.
“Martin is one of the key faces behind the culture and the value we live by today and will undoubtedly be able to steer Adapt in the right direction. The future is looking bright - the same is evident with the future digital customer experiences delivered by us. ”Kresten Wiingaard, CEO, Group Adapt A/S
So with this, we would like to wish Rikke a joyful and happy journey into what’s next and congratulate Martin on his next exciting endeavor in Adapt.