The app that set a new standard in theatre experiences
The Royal Danish Theatre has undergone an incredible transformation over the last 10 years. Now, we’ve teamed up with them to create a digital strategy and the first step is complete: the Royal Danish Theatre app is here.
For more than 250 years, the Royal Danish Theatre has been astounding and captivating crowds drawn from all over the world. Housing the four arts of theatre, opera, ballet and orchestra, they drew more than 800.000 guests in 2017 alone.
Now, we’ve joined forces to create a digital strategy based on being appealing, innovative, expansive, and incredible. Together, we’re aiming to set new standards in theatre experience, and we’ve already taken the first step with the launch of the Royal Danish Theatre app.
We put our teams together, and went through an extensive research phase to create an app that would encapsulate the visual identity and the magic of the Royal Danish Theatre.
We needed to find out not just what defines them, but also how they are perceived by their guests. To help pinpoint exactly what needs the app should fulfill, we interviewed both frequent and one-time guests. We broke these needs down and created a concept that unfolds the brand identity of the Royal Danish Theatre, and made the theatre experience much smoother.
Close collaboration was essential for us from the very start. We wanted to get the visual expression and the user experience of the app just right. So we gathered insights from many areas of the organization of the Royal Danish Theatre. It has been a enlightening experience, and we are very proud of the solution.
Anders Skov Pape
Creative Director, Adapt Mobile
We’ve created an app that focuses on the experience around the main event - the performance itself. There’s plenty magic in the performances of the Royal Danish Theatre, so we created an app that helps with all the practical stuff. A place where you can keep your tickets – season or single – and find new tickets to new wondrous experiences. It is also in the new app you can order refreshments for the intermissions and breaks. Use responsibly, and just enjoy the show.
Like what you see?
Then let’s get together, and talk about the wondrous things we could achieve.
Drop us a line, and let’s take it from there.