Universal accessibility in new app

Ældre Sagen is an organisation based entirely on the engagement from, and connection to, their 780.000 members. The mission is to help create a better life for their members, and to properly do that, they needed to be present on all available platforms.

3.5 min

avg. session duration


Retention first week after initial use


Of users open push-messages

The Purpose

With more than 780,000 members – and with many of those becoming increasingly digital – Ældre Sagen needed an app with a clear and accessible design, specifically embracing those who have entered the digital world a little later in life. It was important for Ældre Sagen that the app enabled their members to find, what they needed, no matter where they were. This meant that the app had to be designed for what the members used the most: a tool for finding member benefits in their local area.

The Approach

To create an app that would accommodate Ældre Sagen’s goals, we worked closely with Ældre Sagen to quickly cut out all non-essential content and functionality. Add to that, the app was developed on the principle of universal accessibility to better support the target audience, and it was designed to be intuitive to use, with the entire setup scaled so that it would make sense to the members using the app. To do this, we incorporated working with simulation goggles into the design process, to better understand the target group’s challenges when interacting with digital devices.  


We made sure that the solution is accessible for users who are visually impaired. By using simulation tools we have been able to test how the app works for the diverse users, and putting ourselves in their shoes has really been an eye-opener.

Mette Gry Schmidt
Digital Designer, Adapt

The Solution

Simplicity and accessibility were the foundations of the project. Working closely with Ældre Sagen, we developed and designed the app to their target group, making sure that both the content and design was streamlined and kept in an accessible and clean style while staying true to Ældre Sagen’s mission. We also made sure that the app’s foundation would be flexible, so we could continue to implement future features easily.

App Store
Google Play


We wanted the app to be as concise and precise as possible and to only contain the most essential functionality, a digital version of the membership card, for instance – and we’re really happy about how the app turned out.

Annette Serup Tolstrup
Project Manager, Ældre Sagen

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