3 ways instore solutions can keep your store from dying
You've probably heard it a hundred times before: The physical stores are a dying breed.
Most of us would rather stay at home, on the couch, and shop online. It's easy, convenient, and you get the biggest selection.
Still, the majority of purchases are happening in physical stores. However, higher expectations from the customers and competition from digital web stores mean that you, as a store owner, will need to improve the customer experience in your physical store.
Lucky for you, I have three good and specific solutions on how to optimize and enhance the experience of your physical store by implementing digital instore solutions.
1. Broader product range at SPORTMASTER and VITA
Many physical stores face a common challenge.
They can’t present a range as broad as the one they have online.
An instore screen may be the right solution. They can display products that are not available in the physical store.
In Denmark, we have made this type of solution for SPORTMASTER.
And VITA in Norway. Through their instore screens, both stores make sure not to lose customers if the store does not have the shoes in the right color or does not have the waterproof version of the mascara on the shelf.
Customers, on the other hand, get an overview of all the available goods and the opportunity to continue their purchase on the website if the product isn’t available in the physical store.
We know. It's pretty smart.
So smart, that we wrote a case about it. You can read it here.
2. More product information at Elizabeth Arden
In our solution for Elizabeth Arden, the approach was a little bit different.
Here, the challenge was to get customers to interact with the products.
Surveys show that customers are more likely to buy a product if they have held it in hand. In the solution, we tagged several physical Arden products with NFC chips, which caused the content of a screen to change depending on which products were handled by the customer.
In this way, we were able to show the customers content enriched with video, pictures, and text about the product they had in hand and, at the same time, create an interest in trying out the different products.
If you have trouble imagining it, you can watch a video of the solution here.
3. Increased customer dialogue at Telenor
At Telenor, the purpose was to collect contact information for potential customers.
By equipping their employees with iPads, customers could play a simple game and get the opportunity to win a variety of gifts. After the game, customers could choose to sign up for news and offers by providing their email address. Telenor experienced a huge difference in their sales as expedients were given a positive approach to talk to their customers.
Problem-solving instore solutions
What's important to figure out is what problem you are trying to solve for your customers. The best solutions are not just a gimmick.
Good instore solutions solve real problems.
I don't know with you guys, but I look forward to seeing what kind of instore solutions that will emerge in the upcoming years.
At Adapt, we have great experiences when it comes to choosing the right instore solution and associated design, location, cleaning, screen size, and how to involve the staff.
Feel free to contact me if you want to learn more about which solution that might be right for you.
UX & Digital Strategist